According to data, the cleanliness of oral cleaning assisted by brushing teeth and mouthwash is 6.8 times that of brushing teeth alone, indicating that the mouthwash market has great development value.

It is worth noting that in the field of oral care in the past, whitening, cavity prevention, and removing smoke stains were the main demands of users. Nowadays, with the development of the beauty economy, people pay more attention to their own image, and "fresh breath" has become an important factor to consider, while easy to carry mouthwash will become the first choice of the new generation of consumers.

In addition, relevant scholars from countries such as the United States, the United Kingdom, and Japan have proposed that some common over-the-counter mouthwashes can combat viruses and reduce the probability of infection.

How should companies enter the unprecedented promising mouthwash market?

For mouthwash products themselves, attention should be paid to packaging and design. After all, what customers see at first glance is the appearance of the product, and what's inside needs to be tried before they know whether it's good or not. High appearance design packaging can add points to products and stimulate users' purchasing desire, so the saying that "appearance is not important, product quality is the king" is no longer in line with the development trend of the times.

It is a sales channel for mouthwash, and brands can collaborate with hospitals or beauty clinics. Some patients with oral diseases or those who have just completed orthodontic or orthodontic surgery are important target groups for mouthwash because they cannot use toothpaste to brush their teeth.